YouTube is arguably the biggest media platform in the world right now, it seems that the website will never end as the world of the media is continuously expanding day by day.
There is a variety of different music channels on YouTube, for the UK scene there is GRM Daily, Link UP TV and a load of others which I am sure you have all heard of.
The Americans have the NPR Tiny Desk Concert platform, which I am a huge fan of. But, the best platform, where I find a lot of my new music comes from ‘Colors’ – based in Germany. This platform exposes all talents coming from all over the world, opening the eyes of all music fans to different sounds and cultures.
Sitting on 2.3 million subscribers, I have watched this channel grow over the last 18 months or so. Here are a few of my favourite Colors performances which I revisit often.
J.I.D comes in here with a smooth, mellow and jazz-infused performance of ‘Working Out’. This is such a nice song, with a really catchy hook and incredibly unique vocals, this really is really up my street.
This episode was a part of the Colors partnership with Adidas, which requires the artists to wear football shirts.
So with a Real Madrid shirt complimenting the purple backdrop, the whole vibe of this song just fits in together. Theres nothing else to say other than, Hala J.I.D.
This is one of my absolute favourites of the Colors collection. With a live band and a really rough yet such a smooth performance from Remi and Jordan Rakei, it just all comes together to create a song with relatable lyrics and skin-melting harmonies that fit in together perfectly.
I have been a fan of Jordan Rakei for a while, as he came up on the Soundcloud wave with Loyle Carner and Tom Misch.
His vocals have been consistently perfect on everything that he has done, and this song is no different.
Yung Internet are a Dutch double team that deliver Dutch bars over very wavy beats. This is the first song I heard from these guys, I didn’t understand a word they said but I just caught such a vibe.
Going back-to-back on such a hard beat is so difficult, but these two did it effortlessly. This performance is really that the Colors channel stands for.
The talent does not have to be British or American, it can be anything it wants, and I love the idea of a different culture of Hip-Hop being so accessible.
There isn’t many words used to describe how stunning this is from Daniel Caesar. The Toronto based singer here delivers an absolutely effortless performance of Best Part.
The album version of this song is a 10/10 but the live feeling of this song really makes this a solid 11.
Holding a mug during this song, Caesar really captures a Sunday morning feel in all aspects of the words.
Eliza comes in here with a performance of her ‘Wasn’t Looking’. The London-based singer-song writer gives a really honest and raw performance of her single, showing off her effortless, yet delicate vocals to the best of their ability.
Although this video has done well for views, it seems that more could be done to publish raw female talent coming from the UK like this.
Of course, we have Jorja Smith, but the UK is begging for some more soulful, Amy Winehouse-influenced singers like Eliza.
The Colors channel is a fantastic platform to discover new music from a variety of different genres from many different places around the world. The list of my favourites would go on here if I had the time.
From Jorja Smith, Not3s and Giggs, to Tom Misch, Puma Blue and Mac Demarco. This channel has so much at it’s abundance. So check the channel out already if you haven’t seen some of the talent on offer on this platform.
https://www.youtube.com/channel/UC2Qw1dzXDBAZPwS7zm37g8g/videos